News & press releases

January 2009

Hodge Lifetime provides technical support for Age Concern’s equity release guide

And makes ‘Equity Release Made Easy’ guide available to IFAs

Hodge Lifetime, the UK’s longest established equity release provider, has provided technical knowledge in the production of Age Concern’s recent guide ‘Equity Release Made Easy’. Over 1,500 free copies have already been distributed to IFAs helping them with exam preparation and business marketing.

‘Equity Release Made Easy’ offers an impartial no-nonsense introduction to the equity release process, with extensive information on current options and planning advice. The guide is commercially available to consumers but, as a continued effort to support the smaller IFA, Hodge Lifetime has partnered with Age Concern to make the guide available to advisers for free, as a useful aide memoir.

Jon King, Managing Director of Hodge Lifetime, acted as Technical Editor for the guide and brought over twenty five years financial sector experience to the project; with fifteen years specialising in the ER market.

IFAs can request copies of the ‘Equity Release Made Easy Guide’ by contacting Hodge Lifetime on 0800 731 4076.

Jon King commented:

“We are delighted to be associated with Age Concern, the UK’s largest charity working with and for older people.

“Equity release remains at the forefront of issues concerning the older generation and it is important that advisers are educated on the product area. Hodge Lifetime is pleased to be offering Age Concern’s guide to advisers as a marketing tool to introduce and inform prospective clients. We hope to help IFAs remove consumer confusion and provide an independent and straightforward introduction to what at first may appear a complex process.”

Tish Hanifan, author of ‘Equity Release Made Easy’, commented;

“It is important that the consumer is able to access impartial advice as to the role of equity release within the range of financial services available for older people. This book from Age Concern aims to provide such a resource.”

Gordon Lishman, Age Concern, commented;

“Many older people who are ‘asset rich yet cash poor’ see equity release as a way of raising extra cash. For some it can be a good option, however it is a major commitment which should not be undertaken lightly. We would urge anyone considering equity release to check they are receiving all the benefits they are entitled to and seek good quality financial advice to ensure they are aware of the potential pitfalls and explore all the possibilities.”



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79% of advisers still confident despite the withdrawal of some lenders and advisers from the market. Read more...

Advisers’ confidence in equity release undeterred by the RDR

As large providers leave the market, the importance of the IFA has never been more apparent Read more...

Hodge Lifetime announces product changes for 2010

Hodge Lifetime, the UK’s longest established equity release provider, today announces a change to its equity release product offering which will support equity release customers in 2010. Read more...

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